Tsuta Sake-ten

Tsutaya Saketen seems to be the only liquor shop in Matsuyama where you can buy imported craft beer. Near Honmachi 5 chome tram stop. They have a good selection too with de molen, green flash, Mikkeller, Brewdog, Ballast Point, a bunch of European stuff, Doho and Umenishiki, Minoh andKonishi. At least a hundred bottles/cans. Good prices too 605 tax included for Even Keel and Soul Style IPA was the same price (tax included). Friendly staff but I doubt they speak English, this shop is craned to the rafters with booze. Between Asao and CBB in terms of selection. A good shop but their online shop seems to just sell sets(like 3 single hop Mikkeller’s) and seems to charge for shipping per individual item ordered. But if you find yourself in Matsuyama wanting craft beer beyond Dogo/Umenishiki this shop’s for you.